I led marketing and PR campaigns for the release and subsequent promotions of Beholder and Beholder Blissful Sleep. Creative Mobile published the mobile versions of these games for Alawar as a premium mobile game. I coordinated with Alawar's partner agencies working on the PC game campaigns and took care of all promotions related to the mobile release and subsequent promotions of the game.
- Featured in CNET’s Best Mobile Games of 2017
- Curated a PR list of reviewers for distribution of handmade promo packages
- Managed icon A/B testing, and helped to release a ‘Free to Try’ version of the game with an in-app purchase for the full version. This boosted sales of both the premium title and IAP’s of the ‘Free’ version.
- Created a ‘Back to School’ themed campaign to promote the game’s discounted sale, which was very successful.