Hot Wheels Infinite Loop was developed by Mattel and Creative Mobile. As marketing lead, I planned and designed the game’s exhibition booth at Gamescom 2019, in the Koelnmesse (Cologne, Germany). This was part of the game's official worldwide release.

  • Nominated for Best Racing Game and Best Mobile Game (Gamescom 2019)
  • Marketing liason with Mattel Digital Games
  • Managed development of Key Art and market assets for game launch
  • Oversaw event staff and day-to-day operations of the exhibition booth at Gamescom
  • Managed the booth’s layout, design, construction and equiptment rentals, including set-up and tear-down
  • Frieght logistics to / from Germany from USA for promotional vending machine and promotional items for giveaway
  • Coordination of visiting media and celebrity guests