Hot Wheels Infinite Loop was developed by Mattel and Creative Mobile. As marketing lead, I planned and designed the game’s exhibition booth at Gamescom 2019, in the Koelnmesse (Cologne, Germany). This was part of the game's official worldwide release.
- Nominated for Best Racing Game and Best Mobile Game (Gamescom 2019)
- Marketing liason with Mattel Digital Games
- Managed development of Key Art and market assets for game launch
- Oversaw event staff and day-to-day operations of the exhibition booth at Gamescom
- Managed the booth’s layout, design, construction and equiptment rentals, including set-up and tear-down
- Frieght logistics to / from Germany from USA for promotional vending machine and promotional items for giveaway
- Coordination of visiting media and celebrity guests